Irish boxing heroine Katie Taylor has shown once again that she is ready to accept a challenge. Not content with pounding competitors into submission the Olympic gold medallist is now taking on Ireland rugby captain Paul O’Connell as part of Toyota’s What Drives You campaign.
In this captivating first installment the two sporting legends try to spend a day in each other’s boots, with Paul sparring with some promising young boxers from Katie’s gym, and Katie learning how to kick and pass on the pitch with Paul and a team of talented youth rugby players. The pair ask each other searching questions about their respective disciplines, their training regimes and about what drives them.
The series of web videos are themed around personal and professional drive and the pursuit of excellence and feature Toyota ambassadors, Katie, Paul, Ireland fly half Jonathan Sexton and Dublin GAA captain Stephen Cluxton. The theme What Drives You serves to bind together the video series and activity across social and digital platforms which are similarly intended to inspire consumers to reveal their driving ambitions.
28-year-old Taylor, from Bray in County Wicklow, has dominated the 60kg weight division throughout her illustrious career. As well as winning gold at the 2012 London Olympics Katie boasts four World Amateur Championships gold medals, six at the European Championships and five EU golds.Taylor is a multi-talented athlete who has represented the Ireland women’s soccer team. Limerick’s Paul O’Connell plays rugby for Munster and is an Irish international who captained the British and Irish Lions on their 2009 tour of South Africa.
Fans too can join in the conversation with #WhatDrivesYou for exclusive behind the scenes content and future updates. To experience more of what drives you, head over to the microsite at whatdrivesyou.toyota.ie